Best Time to Post on Instagram

Instagram is one of the most crowded social media platforms. Creators often wonder when the best time to post on Instagram is. Well, creators have always made efforts to figure out patterns to be super effective on social media.

Instagram is one such social media platform that has become wildly popular in recent years. Because of the way it is structured, the users can easily follow people and consume content. Because of such massive popularity of the app, many creators wish to build a good follower base on Instagram.

Instagram influencers with many followers have exposure to many opportunities that other apps might not offer. Some of the biggest brands collaborate with Instagram influencers, and the creators get acting opportunities and a lot more.

Since we know the benefits of having more followers, let’s try to understand “How to get more engagement on Instagram”? And this question further divides itself into many more questions like “How to get more followers on Instagram?”, “When is the best time to post on Instagram?” and many more questions like this.

In this article, let’s try and answer some of those questions that creators often ask. One of the most popular questions among them is, “When is the best time to post on Instagram?” To answer these, we’ll need to answer a few more questions first.

Do You Know How Instagram Works?

Just like any other social media platform, Instagram also works on a set of algorithms.

These algorithms have set standards and parameters to judge a piece of content. If a piece of content stands fit on most of the parameters, the algorithm considers it as content worthy of reaching more people. Hence, the platform pushes such content into the feeds of people, generating organic reach and engagement.

Nobody knows what exactly the algorithm is and what the considered parameters are. People still have tried analyzing the pattern and came up with different observations. Recently, buffer published this article about how the Instagram algorithm works, focusing on some of the essential things to take care of.

According to the mentioned article by Buffer, some of the key ingredients in scaling good reach on Instagram are:

Interest, Relationship, Frequency of posting, followers, and usage are the factors that clearly influence the Instagram algorithm.

The mentioned factors are responsible for the content to reach a larger audience.

All these parameters are connected. For example, if your followers aren’t engaging with your content, then it means your content fails to build relationships with other accounts. Also, it is not as interesting for the users, and thus Instagram no longer pushes the content to more accounts.

However, these were only some of all the parameters based on which Instagram decides the organic reach of a content piece. Not just buffer, but several other websites have researched how to crack the Instagram algorithm.

Does Posting Time Matter on Instagram?

After going through many videos on this topic on YouTube and surfing through quite a few articles, we can conclude that posting time on Instagram does matter to some extent. Let’s try and understand this with an authentic and practical example.

Every time you open Instagram, the feed refreshes itself to bring you the most recent posts by people you follow.

So, it turns out the best time to post on Instagram is subject to the account and its audience. For example, a food brand is likely to get more attention during the evening hours. On the other hand, gaming-related content is likely to get more engagement at night.

The difference is mainly because of the audience. Since the audience that loves gaming is more active during late-night hours, the engagement rate is high during the night.

There are some studies conducted by some of the top-rated digital marketing blogs that suggest some interesting facts.

There can’t be one set universal time best for posting on Instagram. But, very interestingly, there are certain times in a week when the audience usually seems the most active. Since many of them are active during that time, it is believed that posting can get a good response.

Also Read: How to Recover Deleted Instagram Account

When is the Best Time to Post on Instagram?

There are certain practices that one may follow to know about the best time to post on Instagram. One of them is understanding your audience through your insights.

We tend to ignore the insights section of our Instagram. Since the world operates in different time zones, most of your followers can be from any corner of the world. Therefore, it is important to keep an eye on the insight section that clearly shows when your profile and content get the most engagement.

However, several types of research and experiments have been conducted and this, conducted by several companies like Sprout Social and Hootsuite, suggest that posting on Wednesday between 10 am-11 am brings the best results. However, if you dig deeper, you’ll find a different time slot for each day in the week where content is said to perform better.

Considering the information and some practical examples, it can be suggested that the preferred time for posting must be between 10 am-2 pm on any given day for the content to be able to grab good attention and generate engagement.

Written by

Pushpa Gupta

Pushpa Gupta is an experienced digital marketer with vast knowledge in SEO, SMM, Adwords, and a passionate blogger.