It’s 2021 and it is very important to know the importance of having a good digital image of a business online. This is where business listing comes into play. One of the good ways to do business listing is via website. That is why it is important to know the best business listing sites in the USA.
In this article, we are going to discuss in-depth business listing, its advantage, how to make a good business profile online, and the best business listing sites in the USA.
What is Business Listing?
Before we know the best business listing sites in the USA, we must know that what is business listing in the first place?
To explain this in a simple way, we can say that a business listing is a basic public profile that contains some of the most important information related to your business.
This information may include name, address, number, website, functional hours, and some other important details.
Understand this way, a business listing is similar to your social media handle. You provide some of the basic details of social media, the same goes for business listing. It is just providing some of the essential details about your business so that it is easy to reach out.
So in a very simple sense, the business listing of your business is kind of a gateway(virtual) through which customers and other businesses can reach out to you.
Ideally, the business listing is a virtual doorway for local businesses and it should be found across hundreds of online business listing sites.
Why Are Business Listings Important?
When we talk about local businesses that are looking for some push, having your business listed on some of the best business listing sites can really help you in achieving that goal.
You see local business needs a lot more accessibility methods in order to grow and to be found. That is why local businesses need listings so that they can be easily found.
This actually works both ways, both businesses and customers need listings to find the services that they are looking for. If you want to grow, then you have to have a good business listing and we will talk more about that in the latter part.
For now, it is important to know that in order to be found easily, it is important to get your business listed.
To understand this better, let’s take an example, we have two guys with the name or “X” and “Y”. Let’s assume that both have a barbershop located in some “Z” locality.
Now Mr. X has listed his business online on various business listing sites. On the other hand, Mr. Y has not listed his business on any website and relies totally on the old customers and the new customers that walk-in by themselves.
Now if you are new in town Z and looking for a barber, the first thing you will do is search online for some good barbershops. Now if Mr. X is wise enough to maintain a good business profile online, it is very likely that you will get details about his business online. Now, this automatically wins Mr. X a new customer over Mr. Y.
Figures suggest that almost 79% of customers do online research before actually visiting a store. So automatically businesses with a larger presence online do so well in the real world.
Internet is the new phonebook directory of the world and it is the first go-to place when people have some query or looking for some service. So getting your business listed opens the scope of new customers that will help you make your business grow.
Advantages of Business Listing
Better Online Presence
For every single site that you enroll your business profile online, it essentially creates an additional website for your business. So the if you add your business to more business listing sites, your business will more frequently occur in the online search results. This makes a strong online presence of your brand.
To do it right, you want to make sure that every detail that you provide is up to date, contains a lot of photos of your services, and provides all the information like phone number, email that is essential to reach out to you.
Almost 50% of the mobile queries have local intent and that is why you would want your business to show up in local listings like Yelp, Angie’s List, YellowPages, or Google My Business.
Website SEO Boost
SEO is a tool to make sure that your website appears in the top results on various browser SERPs (Search Engine Results Page). If you are a small business and have a website, you must know about SEO.
The advantage of good business listing sites is that they also optimize your business for the same keywords that you use and because they have a better domain authority over others, their results are likely to come out on top. So having your business listed on some of the best business listing sites will increase your chances to come on top in search results.
For example, if you have a local Chinese restaurant, then you are most likely optimizing your website for phrases like “best Chinese food”, “Chinese restaurant”, “Chinese food”.
The business listing sites also optimize for these keywords and because they have better rankings in SERPs, if you list your business on them, you might also get a better rank in SERP.
Makes Brand Image and Awareness
It is 2021 and having a good brand image is definitely one of the gimmicks that every business should play. Now creating a profile for your business will obviously build a good brand image for you.
It will also increase visibility. To do this, make sure to add all the essential information to your business so that your business actually looks appealing to the people who search for it.
The second thing is brand awareness and reputation, now this primarily depends on the type and quality of the service that you provide. The online profile only helps to boost it. A lot of the business listing websites provides customer reviews and rating system which helps other customers in deciding what is best for them.
As mentioned earlier, this totally depends on the quality of service that you provide but having good reviews and ratings will automatically put you higher in SERP ratings and your business will pop up on the top in the search results.
Better Search Results
To explain this, think of it this way, you search for a service online, let’s say you search for “best car rental service”. Now you have the search results ready, you look at the top and you see two businesses that are providing the service near your location.
You scroll down and see the website of the first business again, then just below that, you see it again on another business listing site. Now if you will see the first website again and again, automatically, you will be more likely to opt for it as it is showing more times on various sites.
The more your business appears on the SERP, the more are the chances that people will go with your services. So to ensure this, you should get your business listed on some of the best business listing sites.
Making A Good Profile For Online Business Listing
In order to have your business listed on some of the best business listing sites, it is actually important that you create a very good business profile so that it is easy to get access to your business and services. An important thing to keep in mind is to keep every information that you are providing up-to-date.
Here are some of the good contents that you must include in your business profile for online business listings:
The most important piece of information that you need to keep in a business listing is the NAP Data- Name, Address, and Phone Number. The NAP data is very important for any business and it is very important for the visibility and accessibility of a business.
Having accurate and up-to-date NAP data will make sure that customers can easily contact you and reach out.
To understand this, let’s say you search for good “Chinese food” in Downtown LA, then the local Chinese restaurants with correct NAP data will appear in the search results. The priority is always given to businesses with correct NAP data otherwise how will you reach them, right?
Hours of Operations
Besides the NAP data, hours of operations are one of the most important data that you must include on your business profile. Generally, when people search for a service online, they are likely in a hurry of getting the service or product. So the customer will immediately visit the business if it says “Open” in their search results.
So if you do not provide Hours of Operations data, the customers will be required to check if the business is open or closed via call. Or worse could be that the customer decides to visit your business only to find out that it is closed. Now, the customer is frustrated because he/she didn’t get the service they were looking for and they also had their time wasted in driving. This will lead to negative reviews.
You can also, add some more details like:
- Website for your business
This will help in creating a perfect business profile online that will help your business grow.
Best Business Listing Sites in The USA
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So that was all about Business Listing, why they are important, and how to make a good business profile online. We have also attached a list of the best business listing sites in the USA. So if you are a small business, you should list your business on these sites and it will help your business to grow and attract new customers.
Comment below, If you really like my listing sites. Thank You