SEO stands for Search Engine Optimization and it is a process of optimizing the web search by modifying a webpage or website according to the web traffic rate in terms of quantity and quality. It is an organic way of exposing your brand or website through a search engine. An SEO-optimized site has a high chance of visibility on the search engine when there is a search for content that is relevant to the webpage and customer experience. SEO keywords and phrases will do these requirements of optimization; it will let the people find your site through the search engine.
As a digital marketing strategy, SEO will take into consideration the working of search engine and search engine algorithms for gathering the user behavior in the search engine that includes keywords used for search and preferred search engine by the target people. Analyzing and implementing a proper digital marketing process will enhance the reach of a particular brand to the target consumers. SEO will help the website to attain the highest rank in the Search Engine Result Page (SERP).
On-page SEO refers to measures that are taken within a website to improve search rankings. This method involves making it easy for search engine bots to understand and index a page. These steps are essential to increasing your site’s search ranking because they give the search engine a preview of what your visitors will find on your website. When you are using on-page SEO to increase your search ranking, it’s important to keep in mind the mantra, “content is king.”
It not only lets people see your site on the front page of the search engine, but it will also enhance your customer experience. Following are the ways to improve the customer experience through SEO.
Optimize your page based on the consumer’s need
Customers use to search for their unsolved queries based on the service offered by the products. By creating relevant content which resolves those queries will let them opt for your services further and it acts as the platform to render on-time services for your consumers directly. By knowing the major reasons for the help tickets you can attain customer satisfaction. There are several ways to do it:
Find the most preferable way of consumer’s search in the engine. Most of the consumers prefer Google search or the company’s portal for help assistance.
● Word or phrase –
People use to start their search with the phrase begins with “What is…” or “How to…” to find their relevant requirements on the web page. A business needs to optimize the page accordingly with the help of the support team to analyze the SEO keywords.
● Relevant information –
Provide the information that a user needs from your site. Give an elaborate description of your services and provide answers for all the frequently asked questions by the user to improve the experience of the consumer with your site.
● Mobile version –
Web page is designed for mobile version too, as most of the search is carried out through mobiles. The great mobile design will let the user get a better, simple, and fast experience over different screens.
Provide all the relevant information required to satisfy the consumer’s need, categorize the stages of the search by creating sections within a page to make it easier to grab information. It will make the consumer engaged with your site and improve the overall consumer experience.
Design a user-friendly webpage
User interface plays a major role in the experience gained by the consumer through your website. Website is not only the page to display the content about your page, it will make a great first impression on your brand. If you don’t have a WordPress developer team then hire WordPress developer agency for better web design any User- Interface is made friendlier by considering the following aspects to meet the consumer’s needs.
● Usage –
Web pages are designed in such a way to make the consumer realize the actual purpose and usage easily. For instance, if a client filled a long-form and can’t find the submit button on the interface will disappoint them and create a bad impact on your site. All the options and buttons are made visible and reliable for the consumer to provide a great experience with your website. Usage can be enhanced by implementing,
● Visual hierarchy –
Content should be displayed on the pattern preferred by the users. The most valuable portion of the content is placed at the right spot to get their attention to making use of it.
● Interactive UI –
Adding a live chat feature to your webpage will make the user engaged with the site. This will provide a real-time solution for the product or services offered by the business. Bots can be used and involving real people for answering the user query will enhance their experience with the site.
● Categorize –
Divide the webpage into various sections, where the home page should be simple and informative. Avoiding additional content on the home page and adding separate pages for other content will make the interface easy to use and provide a clear-cut view.
● Navigation –
When the user can’t find the relevant information at the first sight, they will get disappointed which will affect the overall experience with the website. This can be overcome by the implementation following options,
- Search bar – Most of the users have the habit of searching for the relevant keyword they are looking for on the page. This will save the user time and give a good experience.
- Linking pages – providing links for all the pages on the home page or at the bottom line will increase the readability and make it easy to move from one page to another directly.
- Button and options – Every time using the back option in the search engine will reload the page and it consumes time, it is better to provide a button to navigate to other pages.
- Efficiency –A good WordPress agency is a way to meet up its purpose on time. Websites can serve the business in various ways such as a place to provide marketing, customer service, feedback, etc. This can be achieved through,
- Appearance – Font, images, links, and other features displayed on the screen should be user-centric, clear, and used to recognize. Usage of colors should be minimized to maintain the elegant look of the page, standard style of page is used to improve the credibility.
- Visual content – Attached files and images are the crucial elements which increase conversions and express your story. The image will consume much time to load, which in turn spoils the user experience. So proper optimization of the image is required to boost the speed and performance.
- Call-to-action – This feature should be made self-explanatory and provides a brief about it before making it visible on the screen.
- Loading time – Slow-loading website will lose its attention over the users and will opt for other websites easily
Quality content for your webpage
Content is the king, that is what a client is looking for from you. Good content should be unique, interesting, challenging, and entertaining to the readers. Any style or type of content creation that can be followed by the contents should be valuable for the users.
The content marketing strategy is another way that paves the way to market valuable content to the target audience by using various tools. Following are the tips to write great content which attracts customers.
● Readable content –
Making your content readable will make the user engaged with your site. This can be done by providing short and simple descriptions, breaking the long paragraph into short notes, highlighting the important area of your content, using active voice
● Multiple keywords –
Focus on multiple keywords while creating your content, it will drive the traffic on search. Use these keywords in the right position on your content, including Title tag, Meta description, Header tags.
● LSI –
Use the most popular terms in your content like names of some brands or personalities. Use synonyms of the words
● TF-IDS –
Include the frequently used term of your competitor’s page which is ranking high n web traffic.
You may also like: ON-Page SEO and OFF-Page SEO- How You Can Benefit from It?
Encourage customer education
Educating your customer plays a major role in the customer experience with your website. You can provide some features to educate your customers about your products and services. Most of the customers got frustrated when they need to wait for a long time for the response to their queries related to the services offered. So there is a need to educate your consumer on the instructions for the usage of products and the ways to avail their services. There are several methods to educate your consumers for their betterment, they are,
● Webinars –
Conducting periodic webinar sessions with your customer will enhance their knowledge of the product and services. The webinar can include the topics includes the product description, new features implemented in the products, and additional services provided by a business
● Video description –
Videos can convey better information to the clients than the detailed word description. You can describe the user manual through video sessions to make understanding easier for the client.
● White paper –
Undergo some research by placing yourself on the client’s perception and presenting it to the customer in the form of a white paper.
● Tips and tricks –
You can provide additional tips to provide tips about the products on the product page and other locations.
SEO Not only provides a page visible to the user, but it also provides a reliable experience, relevant information, and a great experience for their customer. Great content and a well-functioning site will capture the attention of potential customer experience.