What are backlinks? A “backlinks” is nothing but a link from one website to another. If you make your backlink profile from external sites, it will contribute to the relevance and diversity of your domain’s backlink profile.

Previously, backlinks only used to rank the webpages. The page containing lots of backlinks gets a higher rank on the search engines, including Google.

Backlinks are assumed to be the vote of confidence for your content, which from outside sources is linked to your domain. So in a vast world, backlinks help you to get associated with other websites.

I hope this content will get to know all your queries regarding Backlinks, its advantages, its uses in SEO, and everything.

What are the advantages of backlinks in SEO?

Well, there are lots and lots of advantages of backlinks in SEO. Gone are the days, when the degraded and inferior qualities links were used in ranking a site. But now the whole scenario has changed completely.

For instance, someone is looking for “best laptop under 40,000”. One might find links like laptop providers and reviews of the customer. These links prove beneficial as they transfer the customer directly to all the information they need. 

Backline proves to be very useful in determining the importance of the page and its value too. Previously, the popularity of the page was established by the quality of the backlinks. But you have to keep in mind that many questionable domains can obstruct the security and signals of your domain.

Remember, Your objective should be to get links from reliable and pertinent sites.

Read: Why are backlink Checker Tools are necessary for your website?

Who Backlinks my site?

You have to monitor the backlinks of your site. Do one thing, at first examine your outreach, secondly, try to pick up the shady backlinks. But be careful in choosing your domain, as lots of spams are there. 

Some of the glossary terms used in determining backlinks of a site

●    Link Juicewhen any of your articles links with the or your homepage, it passes link juice. The work of link juice is to rank the article as well as its domain authority. You have your choice of using it. As a blogger, if you don’t like it, turn on the no-follow-tag option.

●    Do-follow-link: Do-follow-links are the default links that can add to your blog post. Well, then it will directly pass to Link juice.

●    No-follow-link: in the case of No-follow-link, it did not serve much. If your website link does not pass link juice, then it is following no-follow-tag. In general, the purpose of using No-follow-link is when a user is linking his/her website to an unreliable site.

●    Low-quality links: As the name suggests, it is of inferior quality, which means the links coming from free sites, like the automated site, porn sites, spam sites, etc. These links do no right. Instead, it is harmful to the users to use. So please be careful when you are purchasing backlinks for your websites.

●    Anchor Text: Anchor text is those which are used to hyperlink. If you are working out with your keywords, then Anchor Text is best for you to use, and it serves a great purpose to you. So, in other words, we can say clickable words used to link one web page to another.

●    Internal Links: Internal links are those links which visit from one page to another within the same domain. This process can also be termed as interlinking or internal linking.

●    Linking Root Domains: This domain is referred to as the number of backlinks which are showing in your websites from different types of domain. The work of Linking Root Domains is that it will be considered one linked root domain even if your website is linked with your websites a thousand times or more.

How to get a good Backlink Profile?

There is a variety of Backlink Profile, and it comes from different domains. So to get a good Backlink Profile, it would be better to know from where exactly the backlinks are coming.

You have to do thorough research about the domain, which is trusted as well as reliable. For instance, links from educational institutions, generally use (.edu) and government forces use(.gov).

How are Backlinks advantageous for SEO?

You have to be careful that your backlinks should be unique and natural. Now be careful, and never ask the webmaster to link back your pages with anchor text, lest you will be in trouble and might face a penalty. Try to make your backlink unique, don’t ask a site to put a link in each page’s footer. It hampers your profile.

It would be best if you tried to build backlinks by pushing sponsored content, and never offer someone to pay links. This way, you can generate traffic to your site. 

If you are searching for industry-relevant directories or niche populations online, it is better to build an amicable relationship with the webmasters to get a backlink from this type of site.

In my opinion, I would suggest that.GOV domains are relatively profitable since just no one can commence them. So they naturally have more domain significance.

How should I start?

Backlinks are an essential question if you are a blogger. Now you have to build a rapport with the webmaster, which is totally up to you. But other than that, you can list a few of reasons for your liking for the brand, and try to impress the webmaster to find actual points of contact. 

How to generate?

There are many reasons for generating Backlinks, but few are there for you to get an idea.

●    Write Articles or Compositions

The best way one can generate his or her backlinks is to write an article. Write something unique and catchy, which will help the readers to get attracted. Readers try to read the article where they can get some solutions, so in your article, you raise the question and have to answer them also.

Try to use simple sentences and in a compact way. You have reached your content to the audience out of billions of articles, so you have to build authority to content with your imagination. After publishing your content, send some outreach emails. You can take the help of an app BuzzSumo to publish your article.

●    Guest Blogging

Guest Blogging means you are writing someone’s post instead of your own blog. The blog owner will permit you 1 or 2 links to your site. Now, this entirely depends upon you and the blog owner. Another important thing is to find sites for the guest blog.

You can look for the accepted sites, which the guest post has already taken to increase your acceptance. You can go for search operators, follow the instructions carefully, and do what is told. Please observe the “one article per domain” box to get a schedule of unusual domains you can pen down. Don’t worry; if your topic is accepted, then obviously the guest post will accept it.

●    Web Directories

Another simple way of getting backlinks is to submit your web directories. Be careful of making the automatic direct submission; it is no good for you to get backlinks.

It will show your blog as spam, so ultimately you will be the loser. The greatest tragedy that you can face is your blog will be removed forever from the search engine. So better not to use it for your safety.


I hope this article helps you in getting a full idea about backlinks.

I have tried my best to put all the valuable and necessary information about backlinks, which is very to know, especially if you are a blogger or a beginner in this field.

Written by

Pushpa Gupta

Pushpa Gupta is an experienced digital marketer with vast knowledge in SEO, SMM, Adwords, and a passionate blogger.