Digital Marketing Trends

Digital marketing has taken off in the last few years thanks to several major developments. With the rise of social media, mobile technology, and internet accessibility came major changes in how information is shared and interactions are made possible. In this article, we’ll take a look at five top digital marketing trends emerging this year.

The Rise of AI in Digital Marketing

This year, the rise of artificial intelligence (AI) in digital marketing will be a focus for many businesses. AI is a technology that can help to automate tasks in digital marketing, making it more efficient and effective.

For example, AI can help to create targeted ads by analyzing data about users. It can also help to track how users are responding to your content and ads. AI can also help to create better customer service responses by understanding customer interactions.

As businesses increasingly rely on digital marketing tactics, the use of AI will be essential for success. By focusing on this trend in 2018, you can improve your marketing strategies and achieve greater results.

How To Trust Your Brand On YouTube

One of the biggest challenges that businesses face when it comes to digital marketing is how to build trust with their customers. This is especially true when it comes to marketing on social media platforms like YouTube.

To combat this challenge, businesses should focus on transparency and authenticity. This means being open and honest with your customers about what you’re doing and why. It also means making sure that your videos are well-made and contain relevant information.

Another trend that businesses should focus on this year is video marketing. Videos are a great way to communicate with your customers in a simple, easy-to-understand format. They can also be used to promote your brand or product in a more effective way than text-based content can.

By focusing on these digital marketing trends, businesses will be able to build trust with their customers and drive more traffic to their websites or blog.

The True Cost Of Failing to Track Your Digital Marketing Data

Digital Marketing Trends

One of the biggest mistakes businesses make in digital marketing is not tracking their data. Not only is this a waste of time and resources, but it also means that they don’t have the information they need to make informed decisions about their campaigns.

The actual cost of failing to track your data can be quite high. For example, say you launch a campaign that costs $10,000 to run. But because you can’t measure the success of the campaign, you end up spending an extra $5,000 on ad spend without knowing it. In this case, the actual cost of not tracking your data is $15,000!

So if you’re not tracking your digital marketing data, you’re putting your business at a big disadvantage. And there’s no way to get around this fact – you have to track your data if you want to improve your results.

Fortunately, there are several tools available that make tracking your data easier than ever. For example, some platforms offer built-in analytics that allows you to see exactly how your campaigns are performing. And if that’s not enough, many providers also offer consulting services that will help you track and optimize your campaigns for improved results.

So if you’re not tracking your data, whether it’s because you don’t know how to do it or you just aren’t interested, there’s a ton of information that can make a difference in your business. And the great thing is that there are multiple options for you to use – so what are you waiting for?

What is the Current State of Digital Marketing?

Digital marketing has undergone a lot of changes over the past few years. Here are the biggest digital marketing trends to focus on this year:

1. Social Media Marketing is Still King:

Digital marketers agree that social media is still the most powerful tool for reaching and engaging customers. Studies have shown that social media is one of the most effective ways to drive traffic to your website and generate leads. In fact, according to one study, social media is even more effective than traditional advertising Incrementors the social media company can help you in brand awareness.

2. Personalization is Key:

One of the benefits of social media is that it allows you to target your ads specifically to your audience. This means that you can create ads that are more relevant to them and that they will be more likely to respond to. By personalizing your ads, you can increase your chances of converting leads into sales.

3. Video Is Still a Huge Format:

Video continues to be one of the most popular formats for online marketing. Not only does video allow you to create engaging content, but it also allows you to reach a larger audience quickly and easily. Plus, video can be used as an advertising medium for businesses of all sizes.

4. Virtual Reality is Huge:

Virtual reality continues to gain popularity around the world. And while many people might assume that virtual reality is only relevant to games, it’s a cost-effective way for marketers to reach their audience in a whole new way. By creating virtual reality experiences for your customers, you can create a much more personal experience and can even increase your sales.

5. Augmented Reality Is Here:

Augmented reality is one of the hottest new technologies on the market today! By inserting objects into the physical world through AR, you can see information about those objects wherever you go and you can use those objects as part of your marketing strategy. Nowadays, everyone from companies big and small is trying out this technology to find new ways to reach their


As the year comes to a close, it’s time to reflect on all that was accomplished and consider what changes you need to make to continue growing your business in 2018. Here are some of the top digital marketing trends you should focus on this year:

Increased focus on content marketing: Content is king, and businesses that can consistently produce high-quality content will be more successful than those that don’t. Make sure all your various channels – social media, website, email campaigns – are feeding off of each other cohesively so that your audience stays engaged with what you’re saying.

Written by

Brack Nelson

Brack Nelson is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors' area of expertise.