The logo design of the business is the first icon that people see and get attracted to. However, it is also the central icon by which people remember you and connect with your brand. That’s why it becomes a challenging task for the professional designer as well to make a logo that looks unique and exceptional.
However, people who think that designing a logo is easy are wrong as there are various things they have to keep in mind while making a logo. Now the question is, what are those mistakes?
So, to know about those mistakes, read the below points according to the top animated logo creator, which will help you make your logo the best.
1. Using logo shades irrelevant to the brand
It is true that colors are directly linked to people’s emotions as signals that help us to navigate the whole world. So, if
ore you decide on the colors of your brand, think of shade as part of the personality or the body language of your brand.
Keeping this in mind, your logo needs to reflect your brand. So, ensure to use colors that don’t appear anywhere in your brand identity.
2. Poor font choice
When creating a logo, selecting the right font can easily make or break a design. However, font size is often taken as the logo mark itself, so don’t do it briskly. That means for the best result, spend time researching all the available fonts which you can use for the project and then narrow down the best. After that, check each of them to see how they will look with the logo design mark.
Additionally, you can purchase the typeface and customize it to your liking. While choosing the logo font, keep in mind how it can be used across the rest of the brand identity and various other fonts and imagery.
3. Using containers incorrectly
It is true that containers are one of the fantastic ways to put text into context for the best result to get the right balance. In short, if the container is too big, the logo text will become overpowered by excess space. However, if it is too small, your logo will be all boxed inside it.
Apart from that, if you are using the wrong style of the container, it will detract from the logo. But as a rule of thumb, try out varied combinations until you get the best which will work perfectly.
4. Unnecessary inclusions
There are various characters, elements, or, you can say, symbols. That are not necessary to include in a logo, for example, Co, L.L.C, Inc, etc. At the same time, some clients request an adaption of the primary logo with symbols like TM, Copyright, etc., which are mandatory to add. So, in short, if something is not compulsory to add, then get rid of it to simplify the whole process.
5. Copying, stealing, or borrowing design
The above practices are very common these days, which is sad to say. That means there are a number of designers who take an idea from the logo itself, swap the shade or change the word, and then call that design their own.
It’s unethical, illegal, and, worst of all, it’ll be discovered sooner or later, according to experts. So, make sure not to stock or clip art the design; instead, make your own that is unique and original.
6. Only using trendy design elements or typefaces
There are various things in the logo design that make no sense at all. This concept was very famous in the early 2000s when almost every company had the same thing in its logo like, Swoosh. It serves no purpose, but it is a big trend as it dates the logos very quickly.
However, the same concept goes with funky typefaces, which means they have their place, but most logos look best in a simple form. So, don’t change your logo just because typefaces went out of trend or style.
7. Using raster images
A vector graphics application, such as Adobe Illustrator, is required if you want your logo to fit in any environment. This will allow you to create a final logo that can be scaled to any size and used on any medium.
Vector graphics are useful because they are made up of mathematically accurate points that provide visual consistency across all mediums and sizes. However, raster images comprised of pixels can’t be stretched to any size and won’t fit in any media.
8. Obscure monograms
Monograms look classic and make the most sophisticated logos in demand these days. This idea is best for new or newer brands who want to take hold of the market. But ensure you have the budget to go ahead with the monogram, which will help you advertise and market your business extensively.
But if you are a fashion start-up and don’t have much budget to go for aggressive marketing, you must go for a wordmark or combination of some logos.
9. Getting too much client input
The first thing here is you are a professional designer, and the client will pay you for the relevant work, so in that case, you must direct the client to the best possible solutions. That means you should offer your expertise but don’t allow the client to direct the whole project according to them.
However, if, by chance, clients ask for an explanation for the misinformed change, explain why you have changed it for a better alternative. It still refuses to take the design and asks them to send their own design decisions and suggestions. They will realize soon that their suggestions may not be the best for their business.
10. Confusing scale
Scale plays an essential role and impacts how the designer processes any image. That means even a single change in the logo element can make a big difference. The most typical blunder made by designers is to combine a large brand mark with a relatively little line of text. So, before you choose any image as the logo mark, ensure it will look best on any platform, considering the scale.
11. Not cleaning up logo files
Logo files that you will deliver to the client must be the cleanest files. That means all the node points should be kept to a minimum; every curve must be smooth and don’t overlap. Moreover, shapes must be combined, and if your logo mark is symmetrical, ensure it should be perfectly symmetrical.
In short, everything about the logo file must be perfect and as minimum as possible. Because if the client has to blow up the logo to put on the side of the trunk, all of the errors will be evident. So, for the best result, make it perfect without any errors.
12. Designing a logo by forgetting your audience
The logo is designed to reflect the company and its target market. But mainly for the audience, and if you want your market to spike high every time, your logo must speak about your business goals. So, as a professional designer, think of reliable shades and responsible fonts while designing a logo.
So, go serious with your brand representation; otherwise, you will lose your audience.
Over to You
The logo is indeed the brand identity. Recognize its significance, and it will assist you to gain more profit and clients over time. So, while getting your logo ready by a professional designer, avoid the above mistakes and create a winning logo for your clients.
Apart from that, it is evident that people will recognize the brand via logo, so make it catchy and memorable, and for that, you can also take the help of a top animated logo design creator.