Search Engine Optimization is one of the most effective ways to grow a website organically. Sometimes it might seem quite tiresome to create and follow the strategy for the growth of ranks in google. Thus, we have created a checklist for you which will help in growing your website with fewer difficulties. Check this out for hiring an SEO for musicians. For your ease, we have created this checklist which will guide you in making your SEO strategy.
1. SEO basics
Setting up the tools for insights:
Tools such as Google Search Console and Webmaster are some of the best tools to provide insights for your page. These tools can help you with insights such as submit sitemaps, keywords used by users while searching your page, errors, and much more. The above insights can be very beneficial for growing your website performance effectively.
Establish regular use of Google Analytics:
This tool is the best marketing tool available on the internet for beginners. You can link your google search console with google analytics which will help you in a very significant way. The best part about this tool is that it is free and will give you insights into how many users are engaging with your site.
Set up an SEO Plugin (Only for WordPress users):
WordPress is now dominating at least 35%-40% of the internet. If you are using WordPress, set up an SEO plugin. It will increase the quality of your SEO experience.
Submit a Perfect Sitemap and make a robot.txt file.
The sitemap is a way of telling search engines which page is to be prioritized according to your choice. XML is one of the most found formats among many on Google. You can take the help of many tools to generate proper sitemaps. After generating the sitemap, you should ensure that it is submitted on the google search console and bing webmaster.
A robot.txt file tells the search engine which website you do not want to crawl to the front. In WordPress, they allow you to edit your robot.txt files. But if you are using another console, you will have to create the robot.txt file manually.
Confirm twice that your website can be indexed by google.
It is vastly common that the developer leaves the non-index tags accidentally. To check if your website has any such problems there are many tools available on the internet.
2. Keyword Research
A good keyword will help you in securing the right traffic for your website organically at an increasing rate. Below are the things to tick off your list while considering keyword research.
Find and keep track of your main keywords:
Researching and constantly studying keywords is very important as these words usually are the converting factor for sales. Always keep track of the keywords your competitors are using. Also, check up on its visibility compared to yours. Once you are aware of the main keywords which work for you, outline them for future strategy references.
Use long keyword combinations:
Long-keywords are more specific that will lead them into deriving a high conversion rate. While Using them for your SEO plan, it is essential to take care that your site pages would develop accordingly.
Identify FAQs and take care that your content matches with the keywords and SERPs.
Once you are aware of the questions asked by your audience take time in acknowledging them. Let us imagine that you are targeting a term that is on a wider scale. While your content is not matching with the keyword realistically, it would be very tough for your website to rank higher. Thus, it is essential for your keywords and your content to match.
Understand that for a brand-new website to rank higher it would be quite a task:
A newly formed website will take a lot of consistency and maintenance to increase its rank in SERP. Keeping high expectations will lead to less motivation when you are managing your website all by yourself.
3. On-page SEO and content optimization checklist
Good and readable content will help you in increasing your chances of getting ranks and organic traffic for your website. Here is the checklist for you to tick off:
Look out for repair missing, duplicate Meta Descriptions and title tags.
Creating a good meta description will make sure that you get to present a unique representation of your website according to your choice. A title tag is one of the first things the search engine would consider while going through. As you can see that both title tags and Meta descriptions are very essential findings, and not fixing them can take a huge toll on your website traffic.
Improve your page’s content:
You are required to modify your website content on a very regular basis and keep it up to date. Things such as Title tags, meta tags, or your page content should be optimized with time. Many people also make the mistake of not fixing multiple H1 tags as well.
Take care that all the images used in the blog are using ALT Tags.
This thing is often neglected but, a proper size, quality, and ALT tag ensure the clarity for search engines.
Find and fix internal linking and keyword cannibalization issues:
Adding internal links to your website will help you in gaining. Converting traffic more efficiently than any other strategy. Keyword cannibalization is the keywords of your page competing with each other that might confuse the search engine in determining which site to show. These problems can be both deal makers and deal breakers. Hence, it is essential to check on them regularly.
4. Technical SEO
Technical tasks are as easy yet essential as Non-technical tasks. It ensures that your website is published and prioritized. For your ease, here are some technical things you need to take care of while making your SEO strategy plan.
Ensure the usage of HTTPS:
One of the easy ways to check that is to look for a padlock on your URL bar. If you have a Padlock, there is nothing to worry about, and if that is not present you need to start using it now.
Check out for redirection of your sites:
There can be many versions of your website links, and one should make sure that all these different websites should lead you to one.
Improve your site speed and fix your all errors (Crawl errors, broken links, broken HTTPS links):
We all are aware that a slower website speed would lead to poor website experiences. There are many reasons why your website might load slowly. But having bugs and errors are the prominent cause. Thus, make sure that you find and fix all the crawl errors, broken internal and outbound links, inaccurate HTTPS links on pages which can be improved manually)
Take utmost care in making your website Mobile Friendly and a Friendly URL structure:
This factor is very basic yet vital to notice that the website which you are developing is both users friendly in all the devices such as mobiles, laptops, and desktops.
Add structured Data:
Google itself has announced that with increasing website traffic it is essential to prioritize that the data your website consists of is well structured.
Check temporary redirects and redirect loops and fix them as fast as possible.
Redirect loops will weaken the user experience. So, it is necessary to take care of and fix the loops as soon as you are aware of their presence.
So, this is it the above list should be enough for you to understand and plan your SEO checklist for 2021 Happy Growing!