8 Ways No-Follow link Strategies Can Grow Your Small Business

If you’ve ever learned SEO or digital/online marketing, you’re familiar from No-follow link. Still, there is a myth that the No-follow link is not worthy and doesn’t give any benefit to your website/online business.

The no-follow link can make a big difference and drive a ton of traffic to your small business, on the internet it’s easy to make backlinks, but on major sites, it’s tough to make a do-follow link in that case no-follow links comes in handy. A no-follow link with an effective selling pitch/description can bring some high traffic rates to your website/business.

In this article, I’m going to tell you a slight intro to no-follow links, the importance of no-follow links and how you can make useful.

What Do You Know About No-Follow Links?

Backlink plays a major role in  Google’s ranking algorithm (Google way to rank a website). Linking to a site implies that you are voting in favor of the quality it holds. However, if you don’t wish to cast a vote in support of that site, you include the No-Follow feature. No-Follow link does not pledge for the website where it is linking.

The year 2005 presented the idea of no-Follow feature to deal with link spam. It helped Google in discriminating among natural and paid links. They work as a second option for websites from the unnatural anchor text profile utilizing backlinks. As on friend, this feature is common among significant publishers. Because of the dread of webspam that can impact Google rankings.

Following are nine facts demonstrating how no-Follow Backlinks can be useful for SEO:

1. Creating Awareness

Links are essential for making and bringing issues to light about your brand and business among the masses. Link building is like online networking that is critical for boosting your site traffic.

Backlinks help the readers to dive into the details of any word or phrase in the statement and lend them to different pages where they can find the complete details about the text where the link is placed. They can be useful in directing somebody towards a particular item or service that you need to show to the audience.

Nofollow connections prove to be useful. Brands use links to invite their audience from other platforms and forum; for example, Individuals post various links with attractive and captivating headlines and titles on Facebook and Twitter.

The link also helps the reader/audience to go on the page directly by just clicking in them; they don’t need to read or go through the entire post. If you’re looking for a key point in the long guide links can directly land you the spot. Links have a great effect on the visitor’s mind that can, at a later stage, persuade them to return on the page.

2. Better than Nothing

Do not have a single link? Then you need to have one. If you want to add some link on your page but can’t place do-follow links because the google updates on sponsored links and affiliate link (In the previous google update all coupon and deals websites change their external links to no-follow and sponsored links) in that case no-follow link comes handy, you can place as many no-follow links on your page without the fear of google penalty. It allows connecting with the author, thus leading your way to more chances around. NoFollow backlinks can get you mentioned on decent sites. It can further draw in guests’ posts.

Making a backlink on the key point help you get traffic and exposer along with boosting your social media handlers.

It’s a perfect method of lead generation for times to come since future clients are concerned not about the types of links but instead focus on whatever lives up to their desires and needs.

3. No-Follow link Are Natural

Google drives the online world. Particularly when it is related to strengthening your brand image online and making your SEO campaign a compelling one. Concentrating on what Google needs, it is fundamental to have no-follow links also on a real site.

To keep it good, it is suitable to have a practical balance between both no-follow and do-follow links to remain in Google great books. Those sites that attempt to manipulate are bound to get punished or penalized.


Simply focusing on having an excessive number of do-follow links is something that Google would not buy. Further for your SEO plan to be powerful, keeping up a balance is important.

Making a correct blend of do-follow and no-follow links truly work. It speaks that you exist and are a part of the game submitting to the standards of the game.

4. Traffic is Traffic

One of the primary aims of SEO is to drive more traffic to the sites. However, setting up something that can acquire traffic without significantly affecting SEO isn’t bad. Link building is the crowd makes one such way wherein opportunities of people that are locked in. The procedure goes as:

Links > Traffic > Engagement > Profit

In this way, a no-follow link can even transform into a do-follow link, thus, in the end, improving your search engine rankings. While we keep in mind no-follow backlink, the referral traffic originating from them is a great result.

Read more: ON-Page SEO and OFF-Page SEO- How You Can Benefit from It?

5. No-Follow Link Building up Trust with Google

What about waving in at Google to let it know you are good to go? Sounds great! Regardless of whether the no-follow links appear to be worthless still, they continue helping Google to remember that you exist. Pretty much every business has a marketing budget in which you purchase advertisements to strengthen your situation in the market.

No-follow links clarify about your advertisement content to Google that shows Google way towards your anchor content. This facilitates in evaluating relevance.

This prompts Google to give the merited credit against the trap of unnatural backlink profile. Taking all things together, it builds trust between you and Google who might continue ahead and mark a site or a business as an unnatural profile without no-follow backlinks.

6. No-Follow Link Augmented Brand Mentions

Google considers no-follow links as indirect links since brand mentions constantly accompany the no-follow links. Subsequently, they can be taken as the next best thing to having a genuine link. In any case, no-follow links definitely don’t hurt your image and brand awareness campaign in any manner.

No-follow links are adequate to the extent where local search is concerned. This particularly when name, addresses, telephone number are mentioned that can give a lift to your search engine ranking as well.

7. Significantly More than Google

Try not to be misdirected by the fact that Google is everything, in fact, there is substantially more than it. Page Authority and Alexa Rank are some different metrics. These are utilized for assessing your site’s potential not in any manner influencing Google rankings.

These services are apart from Google count no-follow links as well. This eventually helps improvise your general site authority, giving further opportunities as well.

In this manner, blindly following what others are saying is not a good option. Be sensible and research well before believing Google to be the start and end of all.

8. Why Creating Juice important from Authoritative Websites?

Link juice is a term common to the SEO expert. It refers to the worth created by lots of backlinks. Wondering for what reason is this noteworthy or relevant?  The reason is the algorithms of search engines becoming increasingly complicated as time is passing.

The frequency and placement of no-follow links have demonstrated to affect the page ranking calculations in total. This turns out to be increasingly critical when we talk about authoritative sites.

It is viewed as that having a no-follow backlink is somewhat like planting a seed, a seed that can bloom into a flower later on. The correct number of no-follow links particularly from authoritative sites is an inert pathway that can be beneficial for your brand in the future.

In a Nutshell

All in all, link building is pretty much about referral traffic. The most important backlinks happen to be those that are earned naturally. Further no-follow backlinks are not ineffective. Or maybe one must include them in their overall online strategy

Asjad Addy

is a passionate writer. He's a student of computer science. When he isn't glued to his computer screen, he plays cricket, learns new languages, and workout. He's currently working as a freelance writer. He loves hiking and visits new places.

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